Pandora Americas, the Baltimore-based arm of the global charm and jewelry dealer,Pandora charms black friday  announced the appointment Monday of any former Target executive as its new president.

Sid Keswani, who have been CEO of Fiesta Mart, a Texas-based grocery store chain, takes over as Pandora Americas chief executive on Aug. 13. Before Fiesta Mart, Keswani spent 19 years at Target and in addition worked for Susser Holdings, a Texas-based convenience store chain.

Keswani succeeds Scott Burger, who stepped down in February after leading Pandora Americas to get a decade and relocating the corporation to Baltimore from Columbia.

“I are very pleased to welcome Sid to Pandora black friday Deals. He is an accomplished retail executive who may have worked extensively with creating different shopping experiences for today's consumers, ” Pandora CEO Anders Colding Friis said from a statement. “Sid brings a strong history and leadership capacity, and We are confident he will be effective in driving continued growth in addition to profitability for PANDORA. ”

As president on the Americas for Pandora, Keswani oversees all its areas in North and South America and also the Caribbean, including 650 stores, over 200 of them owned from the company and the rest by way of franchisees.

“PANDORA has built a leading global brand in a very short time span, and I am excited by the opportunity to lead the continued journey inside the Americas, ” Keswani said in the statement. “The Americas region holds significant potential both in mature and emerging markets and while in the continued integration of customers' expertise across physical stores and on-line retailing. ”

Based in Denmark, Pandora was founded in 1982 and today has annual sales of about $3. 5 billion.