The world leader in trade fairs for the upstream side of the creative fashion industry, Première Vision continues to further its development, and announces the launch of its marketplace in 2018.
In an ever more connected and technological world, Première Vision is already positioning itself to meet future market developments.
Marketplaces have conquered the B to C markets by integrating e-commerce sites. This technology offers new business opportunities to professional markets as well.
Drawing on its long-standing relationship with the fashion industry, Première Vision's marketplace aims to accompany the profound changes in an industry seeking accelerated product renewal, and a shorter time-to-market.
THE PREMIÈRE VISION MARKETPLACE: AN INNOVATIVE AND TECHNOLOGICAL POSITIONING
The Première Vision marketplace will be simultaneously:
• A B-to-B e-commerce site: which will present a selective catalogue of products from the exhibitors' collections. These product offers may be made private, and permission to consult them managed by the exhibitors themselves. For buyers, access to the marketplace will be free of charge, and require authentication. Initially, the site will be exclusively reserved for sampling requests, similar to the transactions that take place at the shows, but which in this case will extend beyond the actual events themselves.
• An editorial platform based on seasonal fashion trends and product trend information produced by the Group's in-house team.
• A service provider for the fashion industry to facilitate connections between exhibitors and buyers.
• A project of a highly technological nature: to take advantage of the best solutions on the market, this new platform will use MIRAKL technologies, the leading French publisher of marketplaces.
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